For that, we need all the information in one single place. We got excited and transitioned from one type of grid to another, used too many colors, or simply gave up when maintaining our grid became way too complicated.Ģ023 will be about mastering our grids. Why am I still writing about grids, then? Last year was the year of experiments. I tried to have one, my best friend tried to have one, even my personal-finance-obsessed teammate is planning to have one.

The following shows best in class examples of how different brands approached and mastered Instagram’s native grid layout to best suit their content’s needs.OK, people, we spent most of last year scrolling through G.O.R.G.E.O.U.S. 9 or 12 image ruleĭependent on the size of a user’s phone, Instagram typically requires around 9 or 12 images to populate a full IG “page” on mobile.

In a world where people hover over profiles for only a few seconds, the way your content is laid out within your main IG grid could be the deciding factor for fans to follow or completely dismiss your brand’s profile.

User Journey + Visual ResumeĪlthough brands can be discovered on Instagram when users tag their friends in a post’s comment section, hashtags, or if there was money put behind a post, users would still ultimately have to go to your brand’s main profile to click that highly sought after “follow” button. One feature though, that is commonly overlooked by social managers and planners alike, is the impact and importance of the Instagram grid. Therefore, figuring out how to optimize how your brand visually resonates with your audience on Instagram should be a top priority to ensure that you’re maximizing your brand’s social potential.įrom unique styling to a consistent branded theme, there are various ways to be awesome on Instagram. With a huge audience and a platform rooted in social photography and sharing visual moments, Instagram has an established role in a consumer’s lifestyle as the to go-to visually focused social medium.

Best grid app instagram